The 2015 Peach Bowl between Houston and Florida State got better ratings in the city of Houston than every other non-playoff bowl game. The Coogs got better ratings than Texas A&M vs Louisville and even Texas Tech vs LSU. So much for the Big 12 already owning the Houston market. As previously reported, the 2015 Peach Bowl also had a 21% increase in ratings nationwide since last year’s game.
Full bowl game ratings for the Houston market here.