AAC Football Fever has a nice writeup about how Coach Herman has hit the ground running for the Coogs:
Tom Herman was a high-profile hire for Houston.
But after amazing success as a coordinator and quarterbacks coach at Ohio State, many wondered how Herman would make the adjustment to being a head coach. Apparently Herman’s approach is to take advantage of his new-found celebrity status, and do whatever he can to promote his new school.
As soon as National Signing Day was done, Herman went from recruiting players to recruiting fans. Houston has a rallying cry of “paint it red.” You see it on social media and promotional materials. Herman is taking it a step farther, using “Paint Texas Red” on Twitter. And he’s not kidding.